How brands can tap into the ever-changing creator economy

Richard Robinson, Executive Director at Ingenuity+, sat down with Claire Jefferies, CMO at Identi, to explore Claire's career to date. She offered a refreshingly honest take on what it means to lead with both head and heart.

We sat down with Zoe Fidler (Head of Brand and PR at Lastminute.com) to explore how curiosity and bold thinking have shaped her career - from transforming heritage brands like Churchill to reinvigorating a travel icon with insight-led creativity.

In this fireside chat, Rachel Allison (founder of creative agency Axe & Saw) speaks with her client, Imme Ermgassen, co-founder of the non-alcoholic drinks brand Bovito. Together, they unpack how Bovito has shaken up the drinks industry with a brand built not on moderation, but on pleasure and inclusivity.

In this candid chat, Hamish Day (Client Service Director at Dude London) sat down with Trainline’s Leah Knighton (Brand Director) to explore how entertainment can help brands break through in increasingly distracted digital environments.

In this session, Ben Cunningham (Director at IMA) and Chris Kelly (Head of Marketing at John D Wood) unpacked how a legacy estate agency is balancing brand building with performance-led marketing in an increasingly data-driven world.

In a bold and refreshingly candid session, Leith's Debbie Morgan and Hanx's Emily Prichard explored the thinking, process, and impact behind the ‘Let’s Open Up’ campaign - a brave initiative that spotlighted vaginismus, a little-discussed but common condition affecting many women globally.

Sara Holt, Chief Marketing Officer at Center Parcs, reflects on her career journey, leadership style, and creative partnerships with transparency and insight.

In this session, James Murphy (CEO at Ogilvy UK) and Lee Willet (Brand Director at Molson Coors) shared how iconic beer brands like Carling and Coors stay relevant in an ever-evolving, crowded market.

In this session, Kate Ross (CEO of eight&four) sat down with her client Steve Thomas (Head of Marketing Strategy and Global Delivery at HSBC Global Private Banking) to unpack the real-world use of AI in corporate marketing.

We sat down with Jacinta Faul, CEO at SocialChain, to discuss how brands engage with and buy agency services

We sat down with James Lawton-Hill, Marketing & Agency Director at APS Group to discuss how brands engage with and buy agency services

We sat down with Danny Whatmough, Co-Managing Director at Red Consultancy, to hear his view on the truth behind how brands engage with and buy agency services.